Meta, WhatsApp and adverts in Status—were
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While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.
Meta has announced major changes to WhatsApp’s Updates tab, introducing three new features aimed at helping creators, organizations, and businesses
The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, respectively, and on Monday Meta introduced ads in the “Status” feature as well as sponsored Channels in the the “Updates” tab of WhatsApp.
Meta has officially announced plans to introduce advertisements to WhatsApp, nearly 11 years after acquiring the messaging platform in a $19 billion deal.
WhatsApp this week introduced advertising to its messaging platform, but your encrypted conversation threads in the Meta-owned app are off limits