Reports had suggested that Liverpool’s new deal with adidas would be worth double. However, according to The Athletic, while the “figures remain confidential”, the Reds are set to earn far more than the reported £60 million ($79.4 million) total, with overall sums depending on team performance and general sales.

Liverpool have launched their new home and away kits for the upcoming 2025-26 campaign, beginning their 10-year partnership with Adidas. It marks the third time that Adidas has designed the club’s kits, following collaborations from 1985-1996 and 2006-2012.