His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie salary. During an interview with Bob Costas, sports journalist Howard Bryant revealed that Flagg's NIL earnings at Duke amounted to an astonishing $28 million.

One of college basketball's highest-paid players last season, former Duke star Cooper Flagg had estimated NIL contracts that were staggering, according to longtime sports journali

Cooper Flagg reportedly agreed to $28 million in NIL deals during his time at Duke, and that number only includes his New Balance and Fanatics contracts.