The U.S. will begin rolling out a program to label certain internet-connected products as meeting a basic cybersecurity standard.

Now that the label is launched, companies are able to submit their products to be tested. Anne Neuberger, deputy national security advisor for cyber and emerging technologies, predicts that products with the Cyber Trust Mark will be on the shelves by the end of the year.

The cybersecurity consumer labeling program will launch in 2025, the Biden administration confirmed, after initially slated for last year.

A new government seal is designed to help consumers identify connected devices that meet minimum standards for digital security and privacy.