Ford takes $19.5 billion hit
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The Blue Oval announced a major shift in brand strategy. Its future may be more hybrids, plug-in hybrids and EREVs than EVs.
Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles.
Much of that sum reflects expenses related to canceling fully electric models that had been years in the making.
A surprise contract cancellation with LG Energy signals a major course correction in Ford's electric ambitions.
Ford announced today it has cancelled the all-electric F-150 Lightning in favor of an extended-range EV. This shift, along with a new battery segment, is a major pivot.
Ford Motor Co. intends to convert a Kentucky electric vehicle battery plant so it can produce cells for energy storage to power the electric grid, as the automaker seeks to repurpose EV manufacturing capacity as sales of battery-powered cars plunge in the US,
The Detroit auto giant said on Monday it would pull back from electric vehicles in a move that would cost the company nearly $20 billion.
Ford Motor on Monday said it would take a $19.5 billion charge as it refocuses on hybrids, slashes its electric-vehicle investments and discontinues the electric F-150 pickup truck.
Despite Ford's change in direction, officials said they believe the BlueOval City project will continue to be a game-changer for West Tennessee.