The affordability that is attracting young homebuyers to housing markets in the Midwest masks future higher costs, experts ...

A Google-Kantar report shows Gen Z values credible, relatable, and visually rich news, with social media and video platforms ...

Generation Z has rewritten the marketing rule book—fast, emotional, and funnel-free. Here is how they are changing everything.

Pinterest missed analysts' estimates for second-quarter profit on Thursday, overshadowing robust revenue and user growth, and ...

Knowing how today’s teens and young adults perceive and experience the impacts of world events can help UNICEF and partners ...

College educated Gen Zers are speeding toward a career cliff. But men, who dominate the struggling tech and business sectors, ...

Gen Z is slowly stepping off their parents' payroll, but a majority are dissatisfied with their income and the cost of living.

The 'Gutfeld!' panelists react to a study that found 77% of Gen Z job seekers have brought a parent to a job interview.

Juicy Couture sweat sets and low-rise, bedazzled jeans. Chunky belts and baby tees and miniskirts. Early 2000s fashion is all ...

Ask any music fan, and they might tell you that music is the closest thing humanity has to magic, or they might compare it to ...

Jaspar Carmichael-Jack shared his advice for Gen Z founders with Business Insider, from moving to the Bay Area to reading ...

Therapist Meg Josephson says her Gen Z clients struggle a lot with people-pleasing, often worrying if people are "mad" at ...