The two companies are joining forces to create a 3D audio format that beats out Dolby in one major way: No licensing fees.

Samsung’s ‘Eclipsa Audio’ 3D sound (developed in partnership with Google) is making an appearance in its 2024 TV and sound bar line-up at CES. Samsung says it expects the format to rival Dolby Atmos by providing dynamic,

Samsung and Google are ready to push a new standard, Eclipsa Audio. This format will enable 3D audio experiences on certain YouTube videos later this year, with support available across Samsung’s 2025 lineup of TVs and soundbars.