The "All I Want for Christmas Is You" singer turned her annual "It's Time" video into an ad for Sephora and some consumers aren't happy.

It's time, earlier than ever before, for Mariah Carey 's "All I Want for Christmas Is You" to return to the Billboard Hot 100. As previously reported, the carol jingles back onto the Hot 100 dated Nov. 15 at No. 31.

Mariah Carey declared that 'it's time' for the holiday season in an Instagram video on Oct. 31, which featured her butting heads with an elf played by Billy Eichner.

The LVMH-owned beauty retailer has partnered with singer Mariah Carey to kick off the 2025 festive season, riffing off her annual ‘it’s time’ holiday video

"High-profile ad concepts with anticipated heavy media exposure need to undergo more stress testing," an expert told Newsweek.

A rare Mariah Carey demo tape will soon go up for auction. Experts estimate the rare recording could sell for $20,000.

Mariah Carey’s ‘Merry Christmas II You’ album receives an Amazon exclusive vinyl reissue, which will be available beginning4.