Nike was once again in its bag with this post celebrating Scottie Scheffler's fourth straight Player of the Year award.

In Nike's latest golf Christmas ad, they recognize Scottie Scheffler, who is currently the world's top player.

Ladies legend Michelle Wie West shared a BTS look at an upcoming project with the Swoosh, revealing a return that already has the golf world talking.

Scottie Scheffler’s incredible season highlights more than dominance—it’s a golf blueprint. Elite approach play, repeatable routines, sharp scrambling and a calm mindset show how great fundamentals and perspective create consistent,

When Nike introduced the Shield logo in 1998, it wasn't just a new mark. It was golf finally getting its own Nike identity. Until then, Nike felt like a guest in the sport. The Shield changed that. It signaled commitment. Real investment. And it arrived alongside a generational athlete who would go on to reshape golf entirely.