Having successfully created a leadership position by proudly owning the comedy genre through light-hearted & refreshing content, SAB TV, India’s only family comedy entertainment channel announced the ...

SAB TV has set the ball rolling to launch a Current Affairs channel in April-May this year. Confirming this to exchange4media, Markand Adhikari, Vice-chairman and Managing Director, Shri Adhikari ...

SAB TV, the second GEC from the Sony stable, is testing new waters with the launch of 'SAB Ka Evening Show'. Scheduled to go on-air every Saturday from 5 November, the one and hour long show will ...

Pickle Advertising has conceptualised a new TVC for SAB TV that reinforces the brand message 'Asli Mazaa Sab Ke Saath Aata hai". This is the third phase of the campaign through which SAB TV looks to ...

Starting November 5, 2011, SAB TV will add fresh comedy entertainment with the launch of ‘SAB Ka Evening Show’ that will feature a one-and-a-half-hour long Maha-episode of family comedy every Saturday ...

SAB TV, the general entertainment channel owned by Multi Screen Media Pvt Ltd (MSM), today said it is focusing on enhancing its reach and increasing fresh content to drive future growth. SAB TV, the ...

After the team of Taarak Mehta Ka Ooltah Chashmah was invited by PM Narendra Modi to be part of his Swachh Bharat Abhiyan, SAB TV has decided to roll out an aggressive campaign through integrated ...

Sony Entertainment Television has re-launched SAB as a 24-hour comedy channel. The existing non-comedy contents will be replaced by variety of humorous shows, including popular American series Home ...

This case study shows how a broadcasting minnow, SAB TV, reached out to India's youth via mobile and internet platforms by recreating the world of SAB TV as a social game called SABurbia.com; where ...