Having successfully created a leadership position by proudly owning the comedy genre through light-hearted & refreshing content, SAB TV, India’s only family comedy entertainment channel announced the ...

Having successfully created a leadership position by owning the comedy genre through refreshing content, SAB TV last week revamped the channel look which went live at 9 PM on Friday. SAB TV's revamped ...

MUMBAI: Monsoon showers call for some more chuckles on Sab TV. The Adhikari brothers promoted channel, which has adopted 'Only Smiles, No tears' positioning since May 2003, has been bullish on ...

The channel will launch a weekly detective comedy series, Jaankhilavan Jasoos from November 19. SAB TV, the family comedy entertainment channel from the MSM network, is looking sharp. It plans to ...

After the team of Taarak Mehta Ka Ooltah Chashmah was invited by PM Narendra Modi to be part of his Swachh Bharat Abhiyan, SAB TV has decided to roll out an aggressive campaign through integrated ...

When Sony Entertainment Television (SET) took over SAB TV in April this year, speculation was rife about how the channel would be revamped. The wait seems to be over now, for SAB TV has announced that ...

This case study shows how a broadcasting minnow, SAB TV, reached out to India's youth via mobile and internet platforms by recreating the world of SAB TV as a social game called SABurbia.com; where ...