News

Starbucks to Close Nearly 100 Stores Nationwide
Starbucks is taking a drastic step to reverse its falling sales. The coffee chain plans to abandon its line of takeout-only ...
Starbucks is juggling lots of new ideas to turn itself around. Here’s when you might see the newest menu offerings.
As Starbucks promises a “wave of innovation” into next year, some analysts see opportunity, while others say the line of ...
Starbucks Just Shared How It’s Turning Around Its Sales Slump
The coffee chain is piloting a new store design, simplifying its menu, and trying other tactics to bring back customers.
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Starbucks Just Brought Back This Beloved Syrup—Along with a New Cold Foam
In March 2023, Starbucks customers received some devastating news: Their beloved raspberry syrup would be leaving menus ...
Starbucks looks to protein drinks and other new products to turn around lagging US sales
Starbucks says it’s confident that new products coming next year - including a cold foam protein drink and improved baked ...
Starbucks doubles down on hospitality with 'Green Apron Service' strategy
The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...
Wall Street sees Starbucks comeback taking hold, even after another lackluster quarter
But while many analysts presented a bullish case for the company's turnaround, not all investors are sold on Niccol and his ...
Starbucks Sees Improvement Even as Global Same-Store Sales Slip Again
The C.E.O., Brian Niccol, said the coffee chain’s turnaround was in progress, and sales in China increased for first time in ...
Starbucks Wants to Tap The Protein Trend. Here's How
Starbucks will soon offer protein cold foam and is exploring gluten free and protein-centric foods, CEO Brian Niccol said.
Starbucks shares rise as CEO Niccol's turnaround efforts gain traction
Starbucks shares rose about 5% before the bell on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...