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Starbucks, Brian Niccol

Insider on MSN · 1d

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Investopedia on MSN · 1d

Starbucks Stock Climbs as CEO Niccol Says 'Back to Starbucks' Plan Is Ahead of Schedule

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its turnaround effort.

Fast Company · 1d

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected. Investors appear to agree.

Starbucks to phase out pickup stores

Pensacola News Journal · 2h

Starbucks closing up to 90 of these stores, including Florida locations

Mobile-only, pickup Starbucks locations will be closed by 2026, the company's CEO said. Here's where they are in Florida.

USA TODAY on MSN · 1h

Starbucks is closing all pickup-only stores, CEO says. See locations.

Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.

Fortune on MSN · 20h

Starbucks’ CEO is getting rid of Gen Z’s favorite mobile-only pickup stores because they felt ‘too transactional’

Starbucks CEO Brian Niccol is closing a convenience that was explicitly targeted toward Gen Z’s taste for “frictionless” experiences: their mobile-only “pickup” stores. The move signals a deliberate shift away from the high-speed,

QSR magazine21h

How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

21hon MSN

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

2don MSN

Starbucks set up a new office. It's a 5-minute drive from the CEO's California home.

Starbucks now has an office in Newport Beach, California, a short drive from the CEO's house.

2d

Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere

New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...

1don MSN

Starbucks execs say 'tangible progress' made in turnaround effort; sales slump slightly

Starbucks earnings were down, though near analyst expectations, as the company's CFO said that there has been "tangible progress" in its turnaround plan.

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