Google Ads Performance Max A/B Experiments In The Wild

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing ...

Performance Max built-in A/B testing for creative assets spotted

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...
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Eppo raises $28M in funding for its A/B testing platform

Eppo Inc., a startup that helps software teams test how well new features resonate with users before releasing them, has raised $28 million in Series A funding. The company detailed today that ...