Absolut Vodka and Tabasco® Brand are firing up the global spirits scene with the launch of a new spicy vodka, Absolut® TABASCO™. Launching from February 2026 onwards across 50+ markets, including the ...

A pop star, a vodka brand and a bottle of hot sauce walk into a bar… Such was the case this week, when Madonna doubled down ...

Madonna might be hoping that her new album, Confessions II, sells as quickly as her collaboration with Absolut Vodka.

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. This voice experience is generated by AI. Learn more. This voice ...

What do you get when Madonna and Absolut join forces? A $125 dancefloor-in-a-box featuring a cassette player, coupe glasses ...

NEW YORK, April 8, 2026 /PRNewswire/ -- Absolut is introducing new levels of flavor and heat to warm weather days with buzzy new festival and brunch experiences. Absolut returns to the desert as The ...

The Swedish liquor brand Absolut began its courtship of gay consumers with a 1981 print ad. “We were the Pied Piper in ...

Made with aged pepper mash by way of Avery Island, Louisiana, this new “medium heat” vodka adds a friendly touch of spice to cocktails without turning up the burn. David Thomas Tao is an NYC-based ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. Absolut vodka and Tabasco sauce are launching a new chili ...

This article is published in partnership with: Absolut is already committed to a carbon neutral distillation process, but now it’s aiming to bring even more transparency to that process. And they’re ...