The Dannon Company has launched an advertising campaign for Activia featuring actress Jamie Lee Curtis in a bid to draw attention to the importance of digestive health. The campaign will see Curtis ...

If you hear the word “Activia,” your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain of irregular digestion, and, well, poop. Danone ...

Asia's top shared ad, Thai Life Insurance’s 'Unsung Hero', made it into the top 10 list with 1.3 million shares, closely followed by another Thai ad, DTAC's 'The Power of Love', with 1.1 million ...

I’m not sure that one year or one month from now I will remember Shakira’s “ “La La La (Brazil 2014)” was a World Cup ad for Activia, though I’m sure I’ll remember that video and that song, which ...

The Dannon Company is pulling the lid off of a new ad push for its Activia brand of yogurt. The new campaign, via Y&R, features actress Jamie Lee Curtis, who talks about digestive woes, and touts ...

Dannon will pay $21 million to settle allegations of illegal advertising brought by 39 attorneys general who couldn't digest the company's claims about the degree to which its Activia yogurt can ...

Activia Ad Claims: Dannon will pay $21 million to settle state and federal investigations into health claims for the probiotics in its Activia yogurt and DanActive drinks, the WSJ reports. The unit of ...