Adobe is developing a video model for Firefly that, alongside some hopeful third-party integrations, will allow users to extend shots and add / remove objects. Adobe is developing a video model for ...

The AI-ification of tech is continuing strong, with Adobe adding a range of AI tools to its popular video-editing platform, Premiere Pro. Adobe Premiere Pro will definitely be adding a generative AI ...

MIAMI BEACH, Fla.--(BUSINESS WIRE)--Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) announced beta availability of Premiere Pro’s first set of Firefly-powered ...

Editors will be able to modify or remove objects from film footage and extend scenes using Adobe’s Firefly video AI model; Adobe also plans to support OpenAI’s Sora. Adobe will bring its Firefly ...

New Generative AI video tools coming to Premiere Pro this year will streamline workflows and unlock new creative possibilities, from extending a shot to adding or removing objects in a scene Adobe is ...

AI video generators unlock new possibilities for creatives, allowing them to bring their ideas to video form with a quick prompt or reference image. However, using these AI tools in their work can ...

Adobe is ushering in the next generation of AI art with an upcoming version of Premiere Pro. It’s been about two years since Midjourney ushered in AI art, consisting of art generated entirely from ...

Adobe says it’s building an AI model to generate video. But it’s not revealing when this model will launch, exactly — or much about it besides the fact that it exists. Like many generative AI video ...

Adobe has previewed some of the generative AI features coming to its video editor, Adobe Premiere Pro. Premiere Pro is slated to receive AI features like generative extend, object addition and removal ...

Up close with Adobe's showcase of Premiere Pro 25.5 at IBC2025: 90+ GPU-accelerated effects, Film Impact transitions, AI-powered audio tools, and a new multi-track iPhone app with Firefly integration.