Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions have released new findings that capture the latest growth, adoption, usage and trajectory for this ...

Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant linear in buyers’ marketing strategies? Well, it’s more complicated ...

NEW YORK--(BUSINESS WIRE)--Go Addressable, an industry initiative created by television distributors to advance addressable advertising, today released new research findings – in conjunction with ...

Addressable TV is making rapid strides, but still needs to resolve basic issues relating to cost, measurement and limited programmatic buying availability. Meanwhile, there’s no reason not to keep an ...

Invidi Technologies Corporation, which bills itself as “the leader in advanced addressable advertising solutions for television,” announced that NBC Universal has made an investment in the company.

Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs ...

Go Addressable, an initiative meant to advance addressable TV advertising, has formed as an industry trade organization, according to a press release. Paramount Advertising has joined as inaugural ...

NEW YORK--(BUSINESS WIRE)--Today, Interpublic Group’s Matterkind and MAGNA revealed ROI to Sender, a new report that lists the best practices for running a direct mail campaign and explores the value ...

The Walt Disney Co.’s advanced advertising suite is expanding its offerings by bringing its Disney Media Networks program offerings to the Addressable TV beta test presently being conducted by Nielsen ...

Although advanced, addressable and convergent TV might sound like synonyms, they are distinct concepts. Think of advanced TV as the umbrella term for anything that is not traditional, over-the-air ...

Advanced TV solutions firm Cross MediaWorks has partnered with media and entertainment analytics company 605 to develop a measurement standard and third-party verification offer for the addressable ...

Roku will add a fat stack of ad tech to its streaming platform under a deal to buy Nielsen’s Advanced Video Advertising business, putting Roku in position to offer a fully addressable advertising ...