AD-ID, created by the 4As and ANA to serve as a universal identifier for ad creative that helps track where and how assets run across platforms, is now being mandated by the actors’ union SAG-AFTRA.

XR Extreme Reach, a technology platform powering the creative economy, has announced its partnership with AD-ID, the industry standard for identifying advertising assets across all media platforms, to ...

NBCUniversal has signed up to incorporate Ad-ID -- an industrywide tool for standardizing and evaluating advertising assets -- into its media platform, becoming the first major media company to do so.

NBCUniversal's adoption of Ad-ID is the latest move by the broadcaster to recognize converging needs around linear and digital media, building on the One Platform it introduced last year. The new ...

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijoy Gopalakrishnan, senior vice ...

Super Bowl LIX ads running on Fox this year will have AD-ID tags embedded in the ads to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads, and ...

Launched by the IAB Tech Lab’s Advanced Television Systems Committee and designed to “provide standardized identity management for ad creatives” through metadata, Ad-ID is designed to bring streaming ...

Your iPhone smartphone is currently hiding something that might worry you. Security experts claimed that users' Apple advertising identifier or ad ID allows many apps to know their real names, which ...