Supermodel Elaine Irwin, who was the face of Almay — appearing in ads and in the makeup section in your local drugstore or Target — for seven gorgeous years, has rejoined the brand as the new face for ...

This new chapter spotlights Almay's modern packaging, evolved design language and skin‑conscious positioning NEW YORK, April 2, 2026 /PRNewswire/ -- Today, Almay announces a transformative new chapter ...

It’s a Fenty Beauty kind of world, and it seems many other cosmetics brands, even long-standing names like Revlon and Maybelline have found themselves at the mercy of the Rihanna-created brand. Fenty ...

You’ll find lots of people who will tell you that the one makeup product they can’t live without is concealer, maybe mascara. I beg to differ. My desert island must-have? Blush. Nothing makes me look ...

Just when we have music on our minds (the Grammys are this Sunday!), Almay announced that country superstar Carrie Underwood is the brand’s new global ambassador. It makes sense that Almay would be ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While it’s a rather unique shade to find a lookalike for, fans ...

NEW YORK — Almay is turning over another new leaf. Earlier this year Almay introduced Kinetin skin care, the only anti-age collection in the mass market to offer the namesake botanical ingredient. Now ...

The actress and new celebrity spokeswoman for Almay talks exclusively to PEOPLE about her skin care journey Lucy Hale has been serving up beauty inspiration for more than a decade. But these days, she ...

NEW YORK, April 2, 2026 /PRNewswire/ -- Today, Almay announces a transformative new chapter that builds on the beauty brand's decades‑long commitment to gentle, skin‑friendly makeup. With a refreshed ...