Amazon is staffing up to build new ad products for publishers. The retail giant has 11 job postings for a new team called "PubTech" that will be part of Amazon Ads. This team is focused on building ...

With an eye toward accelerating its ad revenue growth, Amazon is making strategic moves to establish a dedicated ad product team geared towards publishers. As Insider reported, this endeavor is part ...

Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through ...

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Publishers have spent years stuffing bid requests with more signals without knowing which ones actually move the needle. Amazon Publisher Services wants to change that. At its annual summit on ...

At its annual summit, Amazon Publisher Services (APS) announced an expansive set of innovations across existing tools like Amazon Publisher Cloud and Signal IQ, as well as brand new insights, ...

NEW YORK—Amazon Publisher Services (APS) and independent sell-side advertising company Magnite are collaborating more deeply on streaming TV through the APS Transparent Ad Marketplace (TAM) and ...

Shopsense has joined Amazon Publisher Services (APS) Connection Marketplace, bringing commerce tools to thousands of publishers and independent websites. Its technology can ingest movie clips, photos, ...

NEW YORK, March 10, 2023 (GLOBE NEWSWIRE) -- SpringServe, the leading independent ad serving platform now part of Magnite (NASDAQ:MGNI), announced today that it will be joining the Amazon Publisher ...