To engage Instagram- and TikTok-weary young women, personal care brand Billie is trying a fragrant twist in out-of-home advertising: It’s plastering posters of women’s armpits around New York, each ...
Billie is elevating outdoor advertising with a bold new twist—introducing a scratch-and-sniff experience focussed on the armpit. Passersby can get a whiff of Billie’s popular All Day Deodorant in its ...
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