Pure Xbox

Xbox Fans Go Wild As Asha Sharma Gives Free Consoles To Everyone At FanFest LA

Today, following the conclusion of the Xbox Games Showcase 2026, Xbox bosses Asha Sharma and Matt Booty addressed everyone in ...

Xbox CEO Asha Sharma says she is not beholden to a 30% profit margin

It seems the historically high profit margins no longer apply to the new CEO.
Gameranx

“It Was An Xbox Decision” – Satya Nadella Gave Asha Sharma “Latitude” To Cancel CoPilot On Xbox

Asha Sharma has revealed that Microsoft CEO Satya Nadella gave her 'latitude' to cancel CoPilot on Xbox Series X|S.

Exclusive: Coronation Street reveals "sweet" and "sad" romance for Asha Alahan

"I really hope the fans get behind the story." ...
GamesIndustry.biz

Asha Sharma commits to "resetting" Xbox, prioritising exclusivity and addressing AI in new strategy

Xbox CEO outlines plans to become "the number one gaming and entertainment company" amid rising component costs and platform ...
Video Games Chronicle

Asha Sharma says she wants Xbox to be ‘the number one gaming and entertainment company’ by 2030

Xbox CEO Asha Sharma has stated her goal to make Xbox the “number one gaming and entertainment company” within 2030. In an ...
Pure XboxOpinion

Asha Sharma On Removing CoPilot For Xbox: 'Our Console Players Aren't Excited About It'

Speaking last night as part of Bloomberg Live, Xbox boss Asha Sharma admitted that Xbox's console players "aren't excited ...
NDTV

Asha Bhosle's Son Shuts Down Death Rumours About The Legendary Singer: "It Is Untrue"

The Internet was shocked when a Facebook post by a user named Shabana Shaikh surfaced online, addressing legendary singer Asha Bhosle's death. Accompanied by a false caption, the post featured Asha ...