Nielsen entered into a definitive agreement on Wednesday to acquire indie attribution company Visual IQ. Terms of the deal, expected to close in October, were not disclosed. The 10-year-old Visual IQ ...

Manu Mathew is CEO of Visual IQ, a channel marketing intelligence software company. AdExchanger.com: Let’s start with the name Visual IQ – what’s the idea there? MM: The name Visual IQ represents the ...

NEEDHAM, MA--(Marketwire - Oct 31, 2012) - Cross channel marketing intelligence software provider Visual IQ today announced that Co-founder and CEO Manu Mathew will address digital marketers at ...

Marketing attribution software Visual IQ acquired Refined Labs, a German attribution and customer journey analytics provider, to strengthen its global attribution offering. Visual IQ said the addition ...

NEEDHAM, MA--(Marketwire - Feb 26, 2013) - Visual IQ, the leading cross channel marketing attribution software provider, today made available a new eBook, "Exploring the Art and Science of Marketing ...

Visual IQ, a cross-channel marketing attribution software provider, today launched daily attribution, a methodology enhancement to its advanced marketing attribution platform that rebuilds algorithmic ...

Nielsen said it has acquired Visual IQ, a specialist in the “multi-touch attribution” (MTA) advertising model, which has increasing appeal to brands looking to track impressions across multiplying ...

As digital marketers spread budgets to reach their omni-channel audiences -- or channel-agnostic audiences, depending on how you look at it -- measurement and attribution have become chief concerns.

Data measurement company Nielsen is looking to improve its utility to advertisers by announcing the acquisition of Visual IQ, a marketing intelligence company that specializes in multi-touch ...

SAN FRANCISCO & SINGAPORE--(BUSINESS WIRE)--ViSenze, the market leading AI company powering visual commerce, shares in its latest whitepaper how 65% of online shoppers who use text search, type in ...