Many people look at pay-per-click (PPC) performance at the channel level: Google, Bing, Facebook, LinkedIn and so on. That view is useful, but it hides something important: Not all clicks are equal. A ...

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

In my travels as a strategy consultant, there is one constant among new clients: a lack of definition around target markets. Clients tell us they have clarity, but when we pull back the kimono, we ...

Market segmentation is the strategic process of dividing a broad consumer or business market into sub-groups of buyers who share common needs, preferences or characteristics. Traditional approaches ...

Traditional client segmentation? That’s so 15 years ago. That was one of the takeaways from a presentation yesterday by Michael Nathanson, the CEO of Focus Financial, at this year’s Schwab IMPACT ...

The video streaming market is evolving and intensifying at a rapid pace. With hundreds of streaming services now competing for viewers’ attention, it has become increasingly saturated. To stand out ...

Many professionals view a go-to-market (GTM) strategy as merely a launch plan, but it represents so much more. It’s an important framework for determining how a company deploys its resources to ...

Manchester-based research agency Mustard has been appointed by bingo rave firm Bongo’s Bingo to lead a major audience ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

Selling to other businesses has never been simple, but in 2026 the game has shifted significantly. Buyers self-educate before ...

Spread the love“`html When it comes to digital marketing, few platforms offer the potential that Facebook Ads does. With over 2.9 billion monthly active users, targeting the right audience on Facebook ...

Spread the love“`html In today’s digital landscape, effectively reaching your target audience on Facebook is not just an option; it’s essential. Facebook boasts over 2.9 billion monthly active users, ...