The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

B2B content has a reputation for being dry, which makes engagement a hurdle for marketers and a feeling of trust an even bigger hurdle for prospective buyers. However, videos hit eyes and ears at the ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

Marketers are lost without TAM: Total addressable market is a road map that demarks the makeup and size of the market being addressed; without it, the marketer knows neither whom they are addressing ...

It remains one of the few disciplines capable of blending emotion, storytelling, and commercial intent in a way that feels ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Elizabeth Maxson Martinet is Chief Marketing Officer at headless content management platform Contentful – and someone with a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers were introduced to many new AI capabilities in 2023. From generative AI like ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

The ongoing pressure to do more with less is driving B2B marketers to revisit the fundamentals and examine ways to make a greater impact on the bottom line in 2024. The Fast Company Executive Board is ...