Download this framework to help you see where you stand compared to your peers on the road to MOPs maturity. When you join Propolis – our community for B2B marketers – you get access to a ...

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

Focus Pocus Media’s announcement reflects a broader trend in B2B marketing toward performance-driven partnerships. The ...

In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...

BROOMFIELD, Colo.--(BUSINESS WIRE)--Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures, with participation from a ...

Thought leadership can significantly impact customer loyalty, with 52% of creators affirming its positive effect in a report published by my company, iResearch Services. I’d like to introduce the ...

The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different as B2B marketers increasingly relied on and piloted different ways to incorporate them ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

Episode 500 is a celebration not just of longevity, but of the incredible marketers who’ve joined me over the years—leaders who’ve dared to be distinct, disciplined, and yes, even a little daring.” — ...

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing ...