In the disposable shaving razor industry, building a better razor has been a numbers game. First there was the single-blade, then the double blade, then the triple blade. One company even came out ...

The BIC Flex 5 Sensitive razor delivers BIC's closest shave for sensitive skin, featuring five flexible blades for an ultra-smooth and comfortable grooming experience Five Long Lasting Blades: ...

For most, getting the perfect shave using a razor can prove to be quite difficult. And if you identify as a woman, it can be even more stressful, as most razors marketed towards women tend to have ...

The BIC FLEX 5 Razor is a testament to cutting-edge shaving technology, featuring five ultra-precise blades and a lubricating strip that delivers an incredibly close and smooth shave every time. Its ...

The brand is debuting the EasyRinse razor with its “All Shave. No Clog,” campaign starring comedian Eric Andre and actress Annie Murphy. BIC is launching its newest razor innovation with some majorly ...

The 5 Senses Shave Kit encourages women to embrace self-care, starting with an indulgent shave. SHELTON, Conn., May 15, 2024 /PRNewswire/ -- BIC® Soleil Escape™ is empowering consumers to slow down ...

Eric Andre and Annie Murphy live the smooth life with the new BIC EasyRinse razor's patented anti-clog technology. PHOTO COURTESY BIC Shelton-based manufacturer BIC has teamed up with comedian Eric ...

Bic's 'Next Bic Thing' program uses free smart razors to gather data on users' shaving habits. I’m PCMag’s home theater and AR/VR expert, and your go-to source of information and recommendations for ...

When you think of devices that might utilize artificial intelligence, you likely think of smart home technology, laptops, and video games. But what about shaving razors? At CES 2020, Bic announced The ...

Back in 2012, Bic got the kind of attention no brand wants. Its launch of a Bic Crystal pen designed “for her” generated widespread ridicule — including a popular satiric video by Ellen DeGeneris.