I recently purchased an accessory for a phone that required assembly instructions. Unfortunately, the English instructions were unintelligible—incorrect grammar, missing words, sentence fragments, etc ...

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can ...

How well do you know your marketing basics? As a new business owner, it's likely not the top of your list of skills to refresh or learn, but it should be an important one. After you've just launched a ...

No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...

Every company needs a website, but it’s amazing how many companies create a website without a content management system. There is absolutely no reason to waste precious resources updating website copy ...

Want to get your next book not only published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing expert. You just need to apply marketing ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

If you practice and enforce these foundational concepts, you’ll find that marketing your business isn’t so hard after all. These basics are skipped by most businesses using Facebook, Twitter and ...

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more ...