The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...

Everyone wants to market to Gen Z. They are, after all, the new generation of consumers — and already represent over $140 billion of spending power. But they’re a challenging group, those Gen Zers.

This year, the CMDI Pathways to Excellence Summer Intensive students were asked to create an advertisement for a local company, Back to Basics Kitchen. The students broke into their project groups to ...

With $3.449bn spent by Australian marketers in Q1 of 2022 for digital and ads, it’s become more imperative than ever for marketers to understand how they’re spending their budgets so as to be able to ...

TLDR: The Google Ads Marketing Bootcamp Bundle breaks down all the tactics for using the world’s largest digital ad network to reach more customers and raise your brand profile. Consumers make more ...

I have been saying this for a long time. Marketing today needs to be simple. As our world gets more complicated due to technology — yes, technology allows us to never “shut down”, people crave ...