Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

If you’ve ever seen a TED talk, listened to Freakonomics or read a book with “ nudge” in the title, you’ve probably encountered behavioral science. Most people are naturally drawn to this science of ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Behavioral science is used to get people to perform certain behaviors, including ones they may not typically embrace. Clinicians, especially surgeons, generally do not like to be told what to do, and ...

Suggested Citation: "3 Why Do Ontologies Matter?." National Academies of Sciences, Engineering, and Medicine. 2022. Ontologies in the Behavioral Sciences: Accelerating Research and the Spread of ...

Organizations constantly seek innovative strategies to gain a competitive edge in today's rapidly evolving business landscape. One such strategy that has gained prominence in recent years is ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...