Behavioural economics is an interdisciplinary field that integrates insights from psychology, sociology, and neuroscience into traditional economic models to better explain decision‐making in ...

As the column’s name suggests, Thaler set out to challenge standard economic thinking by testing economic anomalies—in other words, what happens when our irrational, some might say human, selves are ...

Suggested Citation: "1 Introduction." National Academies of Sciences, Engineering, and Medicine. 2023. Behavioral Economics: Policy Impact and Future Directions ...

To understand and predict human behavior, read between the lines for how our words are driven by our need for self-confidence.

Behavioral economics provides a framework to understand when and how people make mistakes. The new field of behavioral economics blends insights of psychology and economics, and provides some valuable ...

There is no shortage of apps and digital tools to help patients manage chronic conditions and remind them to take their medications. But the best-designed technology only works if patients actually ...

In the workplace, it is easy to forget our humanity. In business, people discuss serious topics like the bottom line and strategic planning, therefore it is assumed everyone is driven purely by data ...

It’s not just you: Shopping for airfare is harder than ever. Choosing between basic economy and regular economy fares and navigating add-on fees makes booking more complicated, and that’s no accident.

"The question I want to ask before I get into the silly bit later on is what happens when you apply behavioural economics, to behavioural economists?" began free-to-play consultant Mark Sorrell, ...

The sale of regulatory technology to financial institutions is often a long and complex process, with multiple stakeholders, as is the norm for enterprise sales. But let’s look at how the principles ...

This activity was supported by contracts between the National Academy of Sciences and Alfred P. Sloan Foundation (G-2020-12645) and the National Institutes of Health ...