Facebook Ads continues to be an effective digital advertising tool for brands due to their large audience and detailed targeting options. When developing a Facebook ads strategy, combining creativity ...

Opinions expressed by Entrepreneur contributors are their own. Facebook marketing remains an effective, dynamic platform for advertisers because of its reach and scale. The expense is reasonable, ...

Facebook is reportedly planning to launch video advertisements as soon as this fall, and advertisers will likely have to fork out around $2 million per day to reach the full audience aged 18 to 54 on ...

NBC launched a broad video-advertising campaign on Facebook to promote three midseason shows — “Rosemary’s Baby,” “The Night Shift” and “Undateable” — becoming the first television network to use the ...

Marketers are increasingly tailoring their ad content specifically for the platforms on which they appear, but Lexus is taking that concept a step further with its latest Facebook campaign. To promote ...