Why relevance — not reach — is the key to building a powerful media contact list How to connect with the right journalists without spending a fortune on PR tools If you want to get featured in the ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

You know you’re supposed to “build an audience before you launch.” Every founder hears that advice. But when you actually sit down to do it, the reality looks like this: an empty landing page, a ...

In navigating the multifaceted landscape of college admissions, it's critical to form of a list of schools that is in harmony with your academic and personal objectives. Focus on strategies that ...

We've all walked into the grocery store with a list-and walked out with sticker shock. But what if your list started with the savings instead of the cravings? That's the magic of a“deal-first” grocery ...

If you want to get featured in the media, you need a solid list of journalists to pitch your story to. But here's the thing: this is not a numbers game. Relevance matters far more than volume. Instead ...