The start of a new year is a natural time for defining two distinct types of goals. First, most professionals and teams are formalizing annual business plans or objectives that specify what outcomes ...

Artificial intelligence (AI) can make a great addition to your toolkit. But the truth is that AI can also be a waste of time and money if you use it to try to solve the wrong problems or don't have ...

One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much on vanity metrics, ...