One might assume that when your boss finally comes to tell you that the robots are here to do your job, he won’t also point out with enthusiasm that they’re going to do it 10 times better than you did ...

A scroll through your Facebook News Feed will turn up BuzzFeed quizzes about what Harry Potter character you are. Ad Age reporter Kate Kaye tells... BuzzFeed Quizzes: What Data Set Do You Belong To?

NEW YORK — For a compulsive online quiz-taker like Chrissy Noh, the temptation was too great to resist: "Which sandwich are you?" After answering a series of unscientific, seemingly unrelated ...

A new BuzzFeed quiz is the first in what Director of Product for Quizzes Chris Johanesen said he’s hoping will be a series of “stunt-y experiments” that the publisher launches this year. The quiz, ...

We seem to be obsessed with taking quizzes such as those found on BuzzFeed about our personality. And I admit, I’ve taken a few myself. Although maybe it’s simply light-hearted fun or a way to pass ...

Key points Personality tests and quizzes give us a moment of reflection and validation in an overwhelming world. When descriptions resonate, they hit the "you get me" jackpot, triggering neural ...