New AI-powered intelligence layer, developed in strategic partnership with Lift AI, completes the AXi Intelligence Suite - enabling brands to ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...

As consumers increasingly use AI to discover and engage with brands online, Bluefish Agentic Campaigns provides Fortune 500 marketers with a structured way to influence that repre ...

The acquisition adds Bestever’s generative AI capabilities for campaign planning, creative development and competitive ...

In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a new playbook. The traditional tools for targeting and measurement are breaking down.

DV Authentic AdVantage for Meta and TikTok helps advertisers on those platforms improve media effectiveness through integrated pre-bid protection, optimization, and independent measurement.

Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without third-party cookies, an environment in which Generative AI is ...

The integration turns third-party attribution insights into real-time, automated campaign optimization, closing the gap between data visibility and execution ...

Interpublic Group of Companies (IPG) has partnered with D-Wave Quantum to research and develop quantum-computing applications for campaign optimization, Marketing Dive can exclusively share. The news ...

Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.

HELSINKI, March 24, 2026 /PRNewswire/ -- Supermetrics, the Marketing Intelligence Platform trusted by thousands of marketing teams worldwide, released new findings from its Marketing Data Report 2026, ...

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit ...