The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

If you're like most people, you enjoy a good story. The more captivating, the better. Especially if it's relevant and there's something useful you can learn from it. That holds true not only for ...

Japanese automaker Honda had a problem with its image. Its core buyer was older, but it wanted to appeal to younger drivers. So in fall 2005, Honda’s marketing agency of record, Santa Monica, CA-based ...

Scenes from the new showroom of Herman Miller which shows classic designs by Charles and Ray Eames, in Culver City, Ca., Oct. 1, 2009. (Photo by Jay L. Clendenin/Los Angeles Times via Getty Images) ...

Case Study House 22. Image via Flickr user: mbtrama Licensed under CC BY 2.0 The program's experiment not only defined the modern home and set it apart from its predecessors, but it also pioneered new ...