New Apple TV Intro Was Made With Practical Effects

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Apple TV’s colorful new intro was created with real glass and practical effects

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...
Soap Central

Brand new intro for Apple TV post its rebranding has been released

The Apple TV rebranding is officially official. What was first slipped in covertly in a press release for F1: The Movie has ...

Finneas on Creating a New Mnemonic Intro for Apple Originals — His Shortest Music Ever, but Possibly Soon to Be the Most Ubiquitous (EXCLUSIVE)

Finneas talks the assignment to do his shortest piece of music ever — the few seconds of sound that will precede every Apple TV program from now on.