" It sounds wholesome, right? Pure. Like something your grandmother might have used in her kitchen. The clean label movement has exploded in recent years, with half of industry professionals ...
1% in 2025. Honestly, those numbers tell us something powerful about where consumer preferences are heading right now. When asked about the fastest-growing consumer demand in food products, 50% of ...
How consumers define ‘clean label’ is expanding beyond ‘simple, easy-to-understand ingredients’ to include questions about the safety of some long-used ingredients and processing techniques as well as ...
Clean-label defines no preservatives or synthetic additives Yet many products marketed as healthy natural or organic still ...
Sales of clean label products are outperforming total store sales, according to new research from the Acosta Group which also found consumer interest in products free of “bad” ingredients or ...
Clean-label has been one of the biggest trends of 2025. While many consumers want functional benefits from food, others are interested in shorter ingredients lists and clarity around nutritional value ...
Across Europe, people are rethinking what makes food worth buying. Shoppers are scrutinising ingredient lists more closely, looking for simple, recognisable components and fewer additives. At the same ...
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