If you're using pay-per-click ads, check out these tips for protecting your business against click fraud. When you run a business, you need to advertise. And when you advertise, you may choose to go ...

A year ago, DiamondHarmony.com, an online jewelry store, decided that it had outgrown its sole source of advertising, which was eBay. The company added an elaborate marketing effort on search engines ...

The overall industry average click fraud rate--which represents the number of clicks on online pay-per-click ads that are not legitimate--has jumped, according to a new report from search engine ...

Online advertising has revolutionised the marketing landscape, yet it is undermined by the pervasive issue of click fraud – the deliberate manipulation of pay-per-click systems to inflate revenue or ...

Beware the click fraud lurkers in the weeds! While the rate of growth has slowed somewhat, ecommerce continues to find new adherents and stickiness among consumers. This has led most online retailers ...

Close variants are driving irrelevant traffic that’s akin to click fraud. Here's what PPC advertisers and marketers can do. Click fraud – the practice of users or robots intentionally clicking on paid ...

Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago. The practice, ...

The rate of fraudulent clicks on search-related online ads rose to 14.1 percent last quarter, up from 13.7 percent for the first quarter, according to a study released Monday. The click fraud industry ...

Opinions expressed by Entrepreneur contributors are their own. Ever since pay-per-click advertising was introduced in the late ’90s, there have been unsavory characters lurking on the Internet that ...

Online marketers have embraced pay-per-click advertising, enriching search engine-based ad networks such as those run by Google and Yahoo. Unfortunately, fraudsters also participate in the clickfest.

It starts with a click. In 2004, I became the victim of click fraud. All it took was a single click, and the business that I worked so hard to grow and run was now losing ROI. Worse yet, my colleagues ...

Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a "click farm" or ...