We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo is red.

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

The company’s nostalgia-filled commercials are a holiday tradition, but this year’s ads are facing backlash for dipping into the uncanny valley. By Alex Vadukul With temperatures dropping, nights ...

A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author. The section of text used in the ad is actually from a book of various interviews the ...

Coca-Cola is doubling down on AI. On Nov. 3, Coca-Cola released its latest “Holidays Are Coming” ads on YouTube, and for the second year in a row, some of them are generated with artificial ...

For years, Coca-Cola's Christmas ads have been memorable, eye-catching, and often heart-warming. But last year's made a lot of people angry, and it looks like this year's will do the same. On Monday, ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

Cola's history from its 1886 start to becoming a top global brand, including iconic advertising, celebrity endorsements, and ...