This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

Coca-Cola appears to be on track to emerge from the pandemic stronger than when it entered it following its decision to focus on fewer brands and more efficient marketing; the company beat revenue ...

CHICAGO (Legal Newsline) – Coca-Cola is being sued in federal court over the advertising and labeling of its soft drinks. The lawsuit was filed on Tuesday in the U.S. District Court for the Northern ...

CANNES, France — Investors shouldn't expect Coca-Cola (KO) to follow some other big brands in dabbling in controversial advertising, especially during the 2024 presidential election cycle. 2024 will ...

AI is infiltrating the world of advertisements, and Coca-Cola is the latest to find a use for it. The Coca-Cola Company announced Monday ahead of Siggraph that it has partnered with the ad agency to ...

In August, AdWeek reported that Coca-Cola had undertaken its "biggest-ever global promotion" to begin its efforts to make ...

Soft drinks have long been held as the worst of the worst in the fight against obesity. So much so that New York Mayor Michael Bloomberg banned the sale of soft drinks over 16 ounces within city ...

Cola Company (KO), a global beverage powerhouse with a market cap of roughly $296.7 billion, and Celsius Holdings, Inc. (CELH ...

NEW YORK ? A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand?s recent successes in isolating mobile?s value are helping drive exciting new engagement ...

ATLANTA--(BUSINESS WIRE)--The Coca-Cola Company today named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for ...

Coca-cola Company (($KO)) has held its Q3 earnings call. Read on for the main highlights of the call. Coca-Cola’s recent ...

Circa-1880s bottle for Pemberton's French Wine Coca, a forerunner to Coca-Cola, served up a $31,980 top bid, while circa-1920s Pepsi-Cola fountain syrup jug went 4x estimate at $27,060 DENVER, Pa., ...