Resembling a QR code, 2D bar codes provide the scanner — from consumer to retailer — with an abundant amount of data including product information, inventory management, recipes, traceability and more ...

Since the 1970s, bar codes have provided a reliable, inexpensive form of machine-readable identification. Although bar coding has numerous benefits, its primary function is to error-proof the ...

Media experts say that cell phones, the Swiss Army knives of technology, are quickly heading in this direction. New technology, already in use in parts of Asia but still in development in the United ...

What do you get if you cross a mobile phone camera with a marketing campaign? An unstoppable direct response mechanism, of course. Mobile devices are an essential part of everyday life. British ...

Tomorrow marks the 35th anniversary of the first time a laser scanner was used to “read” a bar code, according to Motorola Inc. The company has a few of the pertinent facts from that day, including ...

There may be no invention more important to the smooth functioning of consumer commerce than the bar code, that pattern of skinny lines that turns a simple cash register into an impressive ...

Bar codes are traded all over the world among companies and the codes are not a conclusive way to determine a product’s country of origin. Bar code prefixes are assigned based on the location of the ...

Just in time for the crazed holiday shopping season, San Francisco-based GoodGuide releases the first iPhone app that lets you scan bar codes for what the guide calls “impartial” health, environmental ...

The Food and Drug Administration, after a year of deliberation (see story), issued a final ruling yesterday that requires pharmaceutical companies to apply bar codes to thousands of prescription and ...

Almost all medications given in the hospital soon must bear a supermarket-style bar code that health workers will match to patients to help ensure they get the right dose of the right drug at the ...