Coca-Cola Australia has launched a campaign to introduce the new recipe for its "No Sugar" variety (farewell Coke Zero). A quick-cut, meme-heavy, 30-second ad frankly asks Aussies to 'Try it first' ...
Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...
New Creative is Latest in a Series of Big Game Messages from Coca-Cola Focused on Inclusion ATLANTA--(BUSINESS WIRE)--With just days until the most anticipated kick off of the year, football fans and ...
Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They love ...
For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears. This year, ...
Coca-Cola is catching flak for its AI-generated remakes of its Holidays Are Coming ad. Viewers almost universally hate them despite Coke’s marketing research indicating the contrary would happen. X ...
According to London-based Brand Finance, Coca-Cola ranked as the strongest brand in the United States, beating out Disney for the top spot. (For those with strong brand rivalries, you’ll want to know ...
In August, AdWeek reported that Coca-Cola had undertaken its "biggest-ever global promotion" to begin its efforts to make ...
CHICAGO (Legal Newsline) – Coca-Cola is being sued in federal court over the advertising and labeling of its soft drinks. The lawsuit was filed on Tuesday in the U.S. District Court for the Northern ...
What happens when a 130-year-old company shows it can still adapt on the fly? Coca-Cola's September turnaround and margin ...
Coca-Cola Deutschland [Germany] has an almost 100-year-long history. It was first bottled in 1929 by the Vertriebsgesellschaft für Naturgetränke[Natural Drinks Company] – even though, apart from water ...
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