A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Coca-Cola is featuring multiple restaurant chains in an advertising campaign for the first time. The restaurant industry has ...

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...

Coca-Cola is reviving its “Share a Coke” campaign, combining the classic approach with the company’s increased focus on digital marketing in recent years. The campaign originally debuted in Australia ...

It’s been 40 years since Atlanta-based Coca-Cola launched a new formula for its famed namesake cola, called it New Coke and prompted a national outcry — forcing the company to walk back the decision ...

Cola's history from its 1886 start to becoming a top global brand, including iconic advertising, celebrity endorsements, and ...