Though it scored well in blind taste tests, New Coke was an epic failure in the 1980s. Why did it get such a bad reputation?

King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...

Coca-Cola believes the service will be a hit with people who routinely buy drinks at outdoor vending machines, and has attained the initial target of having 100,000 subscribers by the end of the year.

NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices. Doug Busk, mobile ...

Costco is switching back to Coca-Cola products in its food court after more than a decade of serving Pepsi — and it's sparked mixed reactions online. While some are eagerly awaiting the retro ...

Coca-Cola is availing itself of the growing trend toward Wi-Fi use by smartphone owners with a new strategy to enable wireless connectivity through its branded vending machines. The Wi-Fi-enabled ...

“We’re doing a trial with Google Wallet and it’s great for those consumers who don’t have cash but want to buy a coke,” said Wendy Clark, senior vice president of integrated marketing ...

Elias Coke was contemplating a decision in the fall but he used the dead period as a time to reflect and figure out his best move. It turns committing was it.