Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel - it's the approach. Apollo.io analyzed ...

Your pipeline's drying up. Response rates are tanking. And you're watching deals slip away because your cold emails sound like everyone else's. So, how do you create cold emails that are so ...

Andrew Dunn has scaled 450+ companies over 10 years and writes about marketing, systems and scaling small businesses into big ones. Let me take you back to a few years ago when cold email was already ...

Cold emailing is a trusted marketing and selling tool. However, older techniques need to evolve over time to produce better results to align with recent trends. If you continue relying on outdated ...

“Deleting 200 spams a day is a drag. And I was checking my email constantly, rather than getting on with my real work, which is reading and writing. Email was becoming a distraction, a burden rather ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

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What is cold email? Think of cold email as the digital version of a handshake. It's when you send a personalized email to someone you've never met to start a professional conversation. Unlike spam, a ...