"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Picture this: You’re in a store and spot a piece of clothing that you love. You take it to the dressing ...

Overall, Sarah Shim – founder of personal color analysis and styling studio Yoni Color Studio in Los Angeles – says that a spring color palette consists of soft and sunny pastels, vibrant tropical ...

Whether you're a winter, autumn, spring or summer, we've nailed down the best pieces to shop for your color season. We don't know about you, but the color analysis trend has been all over our TikTok ...

Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

If you’ve been on TikTok at all within the last year, you’ve likely come across a few videos about the recent color analysis revival. They all typically follow the same format: a bare-faced client ...

Christine Sachs had her colors done at age 50 and learned the New York black she'd long favored didn't flatter her. Turns out, she looks great in spring pastels. Never mind the buzzy new Italian ...

For Rebecca Reid, discovering her personal color analysis—dark autumn—was life-changing. She stopped dyeing her hair. She cleaned out her closet. She finally understood why her favorite royal blue ...

Before Zaya Ganbaatar opened Àme Color Studio, Evanston’s first color analysis consultation site, she had already worked extensively in the beauty industry as a makeup artist for Dior. Personal color ...