This trippy image appears to be a pigment enigma. Puzzle lovers are straining their brains over this optical illusion, which reportedly fools the viewer into thinking that they have gone colorblind.

So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

Recently, a new optical illusion sent the internet into a tizzy. In this, a group of elephants were arranged in a circle. While on first look, they all looked to be blue-purple in color (or rather ...

The Internet erupted in an energetic debate yesterday about whether an ugly dress was blue and black or white and gold, with celebrities from Anna Kendrick (white) to Taylor Swift (black) weighing in.

Before jumping on in we have one question on our minds: what is an optical illusion? Optical illusions are visuals that tend to be deceptive to the eye and brain. This is based on numerous factors ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

A color illusion that strongly induces color contrast effect has been found by a research team at the Toyohashi University of Technology Department of Computer Science and Engineering, and Electronics ...

Perception researchers have long known about the structural and functional features that differentiate our central vision from our peripheral vision. The central (or foveal) region of our retinas are ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Psychology professor Akiyoshi Kitaoka studies optical illusions at Ritsumeikan University in Japan. He ...