Using testimonials, endorsements and good reviews in your marketing can help bolster your brand and increase sales. But you need to be careful that you use these methods of promotion correctly or you ...

Ah, tried and true testimonial spots. Some work well, some… not so much. Audiences have heard so many commercials using testimonials that yours better ring true, or your advertisers’ messages will be ...

Alexander Holden has received funding from the Australian Skeptics supporting research into health advertising. He has also received research funding from the Dental Council of NSW and NSW Health.